Glossary entry

English term or phrase:

leading product-centric businesses

English answer:

businesses

Added to glossary by Maria Baquero
Mar 11, 2007 17:51
17 yrs ago
English term

leading product-centric businesses

English Marketing Computers: Software Product management content
XXXX is the premier provider of product content management solutions for leading product-centric businesses

In this context, "leading" is qualifying businesses or product
Thanks

Responses

+9
6 mins
Selected

businesses

not sure how to explain right now, but almost sure

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Note added at 13 mins (2007-03-11 18:04:11 GMT)
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The context you gave mentions one of the two different concepts:

Product centricity refers to an internal alignment with focus predominantly on operations, productions and internal controls. As such, the deciding factor on many decisions was the production efficiency. Further, a product focus results in a more transactional and short-term interaction with customers.

On the other hand, customer centricity refers to an external alignment with focus predominantly on the customer and the way in which customer wants and needs are satisfied whereby value can be created both to the customer being served and the organization that is serving the customer. Customer centricity is also in line with service-centered dominant logic for marketing in that customer centricity goes well beyond selling products to customers and entering a whole new world of providing comprehensive solutions. As such, customer centricity emphasizes building long term relationships with customers.
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http://www.asianbrandstrategy.com/2007/01/customer-centricit...

And to me your sentence is about "leading businesses concentrated on a product rather than on a client"

"premier provider of product content management solutions" only supports this...
Peer comment(s):

agree Jack Doughty
4 mins
Thank you.
agree Alexander Demyanov
12 mins
Thank you.
agree 638556 (X)
13 mins
Thank you.
agree David Cahill
35 mins
agree Can Altinbay
2 hrs
agree Vicky Papaprodromou
8 hrs
agree Jörgen Slet
11 hrs
agree airmailrpl : -
15 hrs
agree Alfa Trans (X)
3 days 44 mins
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