Glossary entry

English term or phrase:

makes you sail

English answer:

plain-sailing

Added to glossary by jerrie
Apr 2, 2003 05:28
21 yrs ago
1 viewer *
English term

makes you sail

English Marketing Transport / Transportation / Shipping
My client provides means of transport for goods throughout Europe, both on sea and land.
They are now publishing a new brochure and for the headline I am asked to chose between two options or suggest improvements. The client is keen on the verb 'to sail' and the two options are as follows:

1) Our shuttle service makes you sail the heart of Europe.
or
2) Our shuttle service makes you sail to the heart of Europe.

Can any mother-tongue out there advise me? Many thanks in advance.
Mirella
Change log

Jan 11, 2006 17:40: Fuad Yahya changed "Field (write-in)" from "transport" to "(none)"

Jan 11, 2006 17:40: Fuad Yahya changed "Level" from "Non-PRO" to "PRO"

Responses

+5
2 hrs
Selected

plain-sailing

If an activity is plain sailing (Am also smooth sailing), it is easy.
The roads were busy as we drove out of town, but after that it was plain sailing.

If you have to use 'sailing' I would combine it with the meaning of 'plain-sailing'....

It's plain-sailing all the way with our shuttle service.

Transporting your goods throughout Europe is plain-sailing with our shuttle service.

Your goods simply sail through Europe with our superior shuttle service.

Peer comment(s):

agree awilliams : good idea
5 mins
agree John Bowden : Good suggestion - it's nonsensical to say "sail to the heart of Europe", unless you're going to cruise down the Rhine!
3 hrs
Thanks!
agree Kardi Kho : and also with John.
4 hrs
agree Сергей Лузан : Quite a fresh approach!
1 day 11 hrs
agree Refugio : Yes, for us Americans smooth sailing sounds better.
455 days
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "I am very grateful for the many options you and the other collegues have offered. I will pass them to my client. Plain-sailing could be the right choice. Unfortunately I can award points only to one of you. Many thanks Mirella"
+8
8 mins

Both are aweful.

One shuttle service takes you to the heart of Europe.

One shuttle service carries you to the heart of Europe.

One shuttle service carries you through the heart of Europe.

One shuttle service through the heart of Europe.

One shuttle service, sailing through the heart of Europe.

Sail through the heart of Europe with our shuttle service.

Peer comment(s):

agree Gayle Wallimann : Yes, but be careful, awful isn't spelled with an "e". ;-)
43 mins
You are right, Gayle. "Awesome" has an e; "awful" doesn't. I appreciate the correction.
agree Sarah Ponting : if you have to use "sail", "sail through" is the most natural sounding option
1 hr
agree awilliams : the last one
2 hrs
agree Kardi Kho : so how many shuttles are there in total, Fuad? ;)
6 hrs
Let us see: 1+1+1+1+1+1=1
agree Andrea Wright : "sail through" I agree with Sarah!
10 hrs
agree Antonio Camangi
12 hrs
agree Сергей Лузан : Sail through the heart of Europe with our shuttle service.
1 day 13 hrs
agree AhmedAMS
241 days
Something went wrong...
+2
50 mins

to sail.....

I agree that both suggestions are not native sounding at all.
My suggestions:
_"Let our shuttle service sail you to the heart of Europe" (if it is a means of getting to the heart of Europe that they want to capitalize on) Or "Sail to the heart of Europe with our shuttle service"
_"Let our shuttle service sail you through the heart of Europe" (if it is a means of crossing through, traveling through Europe that they want to capitalize on) Or "Sail through the heart of Europe with our shuttle service"
Peer comment(s):

agree awilliams
1 hr
agree Сергей Лузан
1 day 13 hrs
Something went wrong...
+1
11 hrs

"Sail" really doesn't fit this sentence.

Maybe your clients can use the word elsewhere in the brochure. I would recommend:

Our shuttle service speeds your goods straight to the heart of Europe.

Or:

Our shuttle service speeds your goods throughout the heart of Europe.
Peer comment(s):

agree rottnick : Second choice is better advertising copy
454 days
Something went wrong...
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