Glossary entry

French term or phrase:

à fort potentiel de prescription

English translation:

most likely to prescribe the device or with a strong prescription potential for the devive

Added to glossary by Drmanu49
Jun 19, 2007 11:24
16 yrs ago
3 viewers *
French term

à fort potentiel de prescription

French to English Medical Medical: Instruments
Hello,
Does anyone know the precise English term (if there is one) for the expression "à fort potentiel de prescription" in the following context?

"Une vingtaine de médecins, dont la majorité à fort potentiel de prescription, étaient présents et ont pu apprécier cette soirée scientifique pleine d'innovation !"

I understand what it means - that these are doctors targeted as highly probable potential users of the device (an electronic injection device for self-administration by patients of subcutaneous medication), but I don't know how this should be said in English. I concocted "high-potential XXXX prescribers", but am not all that happy with it.

Thanks in advance for any help you can provide,

Dana
Change log

Jun 24, 2007 19:16: Drmanu49 Created KOG entry

Discussion

Sandra Petch Jun 19, 2007:
Hi Dana - Is this something the doctors would prescribe, ie write a prescription for? Otherwise as you know "préscription" means to recommend, be an "opinion leader" for. Could it mean your docs have the potential to recommend this to colleagues?
Conor McAuley Jun 19, 2007:
Bain Boston News: "Asia: Systematic, data-driven and disciplined ...- [ Traduire cette page ]Next, it systematically mapped deployment of sales teams, focusing on physicians with strong prescription potential. Finally, it reorganised sales teams ...
www.bain.com/bainweb/LocalOffices/in_the_news_detail.asp?of... - 20k - En cache - Pages similaires

Bain & Company: Printer Ready Article < Publications- [ Traduire cette page ]... on physicians with strong prescription potential; and, third, it reorganised sales teams around large hospitals, instead of broader disease areas. ...
www.bain.fr/bainweb/publications/printer_ready.asp?id=25710

Proposed translations

+3
8 mins
Selected

most likely to prescribe the device or with a strong prescription potential for the devive

.

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Note added at 8 minutes (2007-06-19 11:33:35 GMT)
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... companies have joined forces to develop and market a new device aimed at ... physicians most likely to prescribe the device: primary care physicians, ...
www.respirics.com/press/pr-03-01-28.html - 9k -
Peer comment(s):

agree Conor McAuley : Second suggestion is good
19 mins
Thank you Conor.
agree Cetacea : I'm not sure your two suggestions mean the same thing, but I agree with the second one.
29 mins
Thank you.
agree liz askew : Most likely to prescribe.
4 hrs
Thank you Liz.
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4 KudoZ points awarded for this answer. Comment: "Thanks"
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