The expert theme is going to be a bit longer than one month, mostly because it requires a bit more in-depth perspective than just three articles. I also wanted to keep a form of continuity between December and January this year, rather than saying ‘ok, 2014 is gone and it’s time to dive into the new’. To me, being an expert is about refining your profile rather than starting right from the new. Having said that, I also wanted to share a bit of inspiration to keep thinking about expert positioning.

Here are some ideas why you may want to position yourself as an expert and why others want to do that, too.

Stand out in a market

Experts, by focussing on narrow markets and in niches, increase their chances of standing out. This applies to translation too. By refining your profile and concentrating on a particular area of specialisation, you’re creating a sharper profile that enables you to stand out in a market seemingly full of other translators.

Become the prize

An expert doesn’t have to chase clients, clients come and don’t mind accepting the expert’s conditions or even waiting in a queue to place an order. This means that you’re managing the flood and famine periods much better, and you also can concentrate on what you know best.

Get media attention

Experts are always wanted by journalists and the media. As an expert, you can give interviews and quotes which in turn bring you publicity. You can use that to promote your services or simply enjoy the attention you’re getting. More.

See: WantWords

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