In this context, the Central [financial] Sponsor is the overall commercial sponsor for the entire event (e.g. Coca Cola, Visa, etc.) The Presenting Sponsor is usually the company/organization under whose name the medals or other distinctions for a single local event are disbursed. Example: In the Olympics sponsored by Coca-Cola, the wrestling gold medal ceremony may be presented and sponsored under Visa's name and logo. Central and Presenting sponsors may sometimes be the same company.