Glossary entry

English term or phrase:

Media release or holding statement

Vietnamese translation:

thông cáo báo chí hoặc thông cáo ngắn sau khủng hoảng

Added to glossary by Nguyen Dao
Aug 27, 2022 12:09
1 yr ago
6 viewers *
English term

Media release or holding statement

COVID-19 English to Vietnamese Other Media / Multimedia
An Aged Care Facility to provide a media release or holding statement about their recent COVID-19 outbreak.

Proposed translations

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12 hrs
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thông cáo báo chí hoặc thông cáo ngắn sau khủng hoảng

An Aged Care Facility to provide a media release or holding statement about their recent COVID-19 outbreak.

Một Cơ sở Chăm sóc Người cao tuổi sẽ cung cấp một bản thông cáo báo chí hoặc thông cáo ngắn sau khủng hoảng về đợt bùng phát COVID-19 gần đây ở địa điểm này.

Tham khảo:
What is holding statement for company?
Also known as a press holding statement, this is a short statement you issue in the event of a crisis as the story is breaking.

When a crisis breaks at your organisation, you have a maximum of 60 minutes to get a statement out to the media before you risk losing credibility. That’s not a lot of time to get up to speed with the details of what’s happened, write a statement, and get it approved by the necessary stakeholders. A holding statement is a brief account of what the company knows and what actions it is taking in the face of the crisis at hand.

--> "holding statement" là thông cáo ngắn để trình bày những điều đã biết ngay sau khi khủng hoảng xảy ra.
Example sentence:

An effective holding statement will buy an organization crucial time until it can better understand what has happened and issue something more detailed.

Peer comment(s):

agree Tu Bui
20 days
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4 KudoZ points awarded for this answer. Comment: "Thank you so much."
6 hrs

bản báo cáo cho giới truyền thông hay bản báo cáo sự kiện

Media release: a report that you release to the media.

Holding statement: a statement that you issue after a crisis.

When a crisis breaks out, one of the very first things that you need to do is to issue a holding statement (internally and externally). If company operations are disrupted, customers will want to know how they will impacted. Employees may be concerned and will want answers. The media might be knocking on your door and blowing up your inbox.
https://useworkshop.com/blog/11-examples-of-holding-statemen...

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Note added at 2 days 8 hrs (2022-08-29 20:14:16 GMT)
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hoặc,
bản báo cáo cho giới truyền thông hay bản báo cáo sự cố.
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Thank you so much.
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