English to Czech Other Journalism journalists' awards, slang

And the last one is: "bill-wire poster". Guess what, it has only 1 hit on Google and that's exactly the one I am translating! ;-)
Some context (in the category of best newsbills - my previous quetsion): A newsbill created to stimulate purchase at the point-of-sale. Judges will be looking for either a window, 'A' board or bill-wire poster located at the point-of-sale, and creative headlines and writing style."

I contacted the client (agency) and they are trying to reach the end customer (in vain so far).