ce ne sont pas les grossistes, mais la technique visant à disposer les confiseries dans la grande distribution en dehors du rayon confiserie, par exemples aux caisses, ou dans un autre rayon.

"“Other channels would do well to bring candy at more points of interruption during the shopping trip. The C-store has properly grasped the concept of candy impulse opportunities relative to their consumers.” It is even more impressive when one considers how little space the channel has relative to others. "
http://www.candyindustry.com/articles/84616-pushing-candy-in...

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Note added at 2 hrs (2015-06-27 14:00:58 GMT)
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"Displays, Checkouts Offer Options
Jones says displays are key to the category, and that includes off-shelf and points of interruption. “It’s messaging. The more you see something, the more confronted, the more likely you are to buy,” Jones says, adding: “Points of interruption are good, provided you have rationale.”
To this point, Debra Harris, director of marketing and analytics at Shankman & Assoc.,
suggests merchandising confectionery in themed displays tied to timely events, such as
the Super Bowl and during holidays. She says retailers should cross-merchandise items in
areas that reach target consumers, such as a candy display near boxed meals that can draw in moms’ attention."
Missing Opportunities In Grocery - the Dechert-Hampe
http://dechert-hampe.com/.../Candy_and_Snack_Today_-_Missing...

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Note added at 6 hrs (2015-06-27 18:57:30 GMT)
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L'anglais est très précis. Il s'agit de l'emplacement des confiseries dans la grande distribution. Je ne crois pas qu'il y ait une formule consacrée en français, malgré l'abondance de la littérature sur la confiserie+les achats impulsifs. That's what it's all about.